modern appeal

Did you see the Brit Awards on tv this week where they had several Silver Cross prams as part of the show? If you missed it, try a link via YouTube. It was great publicity for Silver Cross and obviously meant to appeal to the younger parents as the prams were wheeled about, twirled around, up-ended and the models did a dance routine where they twisted themselves under the handle!! These are prams that are never going to go out of fashion, unlike the modern fabric ones which are outdated as soon as the manufacturer comes up with a new design. I bought a new pushchair for my grandchild last week, in what I was assured was the latest colourway. Lo and behold this week I have received the catalogue for this manufacturer's summer range and already they have brought out a new fabric!!!! Not that it bothers me, I prefer to take the "Proper" pram with me when I am on grandma duty, but at just over 2, the "baby" now has a mind of her own and wants to climb in and out herself, which she can't do with the coachbuilt. Going back to the Brit Awards, apparently the prams on the show are going to be auctioned off for charity - which brings me back to yesterday's post about auctions being a source of prams.